GRAYSON MCCROSKY
CREATIVE. SOCIAL MEDIA. DESIGN. STRATEGY.
ABOUT ME
A Boise, Idaho native and 2021 Boise State University graduate, Grayson McCrosky has spent his career building brands, growing audiences, and shaping digital narratives across sports, corporate, and agency environments. With over six years of experience in social media strategy, graphic design, content creation, and digital marketing, Grayson has built a reputation for blending creativity with strategic execution across some of the most competitive spaces in digital media.
Currently based in Memphis, Tennessee, Grayson serves as Social Media Manager at WISEACRE Brewing Co, where he oversees organic and paid social media management, content strategy, graphic design, content creation, and event coverage for all of the company’s brands.
Alongside his current role, Grayson founded and leads McCrosky Creative, a sports creative brand rooted in graphic design, social media, and compelling visual storytelling. He has grown McCrosky Creative to over 42,000 followers with 15M+ monthly reach, while designing creative content for collegiate, professional, and other sports brands across the country.
Prior to his current work, Grayson served as Director of Marketing & Communications at Cut Line Films / CARVD Studios, where he led social strategy, content direction, graphic design, branding, and web design for both the company and its clients. Under his direction, the company's digital brand presence has grown over 60% across five platforms, with paid campaigns generating 100%+ increases in client sales. Additionally, Grayson served as Director of Digital Communications at Oak Service Corporation in Memphis, where he grew the company's social media audience and engagement by 50%+ across six platforms, launched a company newsletter reaching 50,000+ subscribers, and contributed to a company-wide rebrand. During his time there, he also volunteered with the Fraternity Communications Association, furthering his commitment to community, leadership, and organizational impact.
A self-taught graphic designer and creative professional by trade, Grayson has had the privilege of producing and designing content for brands, teams, and athletes at every level, focused on authentic storytelling and making a positive impact in the community through creative media.
experience
-
Item description
-
Built a sports-focused social brand to 35,000+ combined followers, generating 20M+ monthly reach and 10,000+ average engagement per post
Developed social content, strategy, and graphics for collegiate, professional, media, and NIL brands
Produced, edited, and published content using Adobe Creative Suite, DaVinci Resolve, Figma, and Canva
-
Grew internal brand presence by 60%+ across five social platforms through consistent content execution and data tracking
Drove 100%+ increases in client sales through paid social campaign management Supported full-scale video production and post-production in sports and corporate settings
Designed and launched conversion-focused websites with integrated analytics and lead tracking
Created client presentations, decks, and marketing assets aligned with brand guidelines in Figma, Adobe Suite, and Canva
-
Increased social media audience and engagement by 50%+ across six platforms
Designed and launched a company newsletter distributed to 50,000+, overseeing design, strategy, and distribution
Provided live event coverage through video production, photography, and graphic design
Led paid and organic social campaigns supporting new market expansion across the U.S.
Contributed to a company-wide rebrand, supporting brand guidelines, digital assets, and website redesign
-
Selected as one of the twelve recent college graduates to represent an organization of over 315,000 lifetime members and 200 accounts.
Completed 8-week corporate training program focusing on the organization's best practices, sales (recruiting), strategic consulting, public speaking, financial management, health and safety, and real estate.
Provided customized on-site consulting services to 21 accounts across 14 states in areas of leadership development, risk management and liability, recruitment and sales, public relations, financial management, and business management and operations.
Established two new accounts in two states, recruiting and training 110+ men.
-
Selected as one of 15 regional college students to serve within the company's internship program.
Led and assisted with international marketing campaigns for publicly traded operators in North America , Asia, and South America.
Produced innovative digital and physical designs for internal and external media usage.
Conducted a complete audit and success evaluation of international company sales data.
-
Managed a digital media portfolio of 10 corporate, philanthropic, dining, and general shopping establishments.
Exceeded portfolio digital media growth expectations through the implementation of new and effective social media growth techniques.
Expanded community awareness of products, services, and events through the creation of digital designs and advertisements for local clients.
Enhanced social media coverage of company hosted events.
-
Increased national company sales through individually created, operated, and led social accounts.
Managed a sales portfolio of over 15 local non-profit student organizations.
Designed, created, and led custom merchandising campaigns within the local community.
SKIILLS
SOCIAL MEDIA MANAGEMENT
CONTENT STRATEGY
PAID SOCIAL ADVERTISING
GRAPHIC DESIGN & BRANDING
CONTENT PRODUCTION & EDITING
CONTENT CREATION
WEB DESIGN
PHOTOGRAPHY
BRAND DEVELOPMENT
ADOBE CREATIVE SUITE
SOCIAL ANALYTICS REPORTING
CONTENT CALENDAR MANAGEMENT
BRANDS I’VE WORKED WITH
RECENT WORK
GET IN TOUCH
FOLLOW ON SOCIAL
